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How AltrRoot Increased Conversion Rate for Wellness Products

AltrRoot is a wellness-focused ecommerce brand offering adaptogenic mushroom products designed to improve focus, energy, and overall health. We helped optimize their funnel to convert more health-conscious visitors into customers.

Featured case study

  • Client: AltrRoot
  • Industry: Wellness / Adaptogenic Supplements
  • Use case: Conversion Rate Optimization & Funnel Optimization
AltrRoot mushroom supplement product

The challenge

AltrRoot had strong product positioning but faced:

  • Low product page conversion rates
  • Customers confused about product benefits
  • Weak trust signals for new users
  • Drop-offs on mobile experience

Despite growing interest in wellness products, conversions were underperforming.

The Solution

We implemented a CRO strategy focused on clarity and trust:

  • Improved product page messaging (benefits + ingredients clarity)

  • Added trust signals (reviews, guarantees, transparency)

  • Optimized product layout for readability

  • Enhanced mobile UX and page speed

  • Simplified buying journey

The results

Key outcomes:

  • +29% increase in conversion rate

  • +22% increase in add-to-cart rate

  • +16% increase in average order value

  • +24% improvement in mobile conversions

Result: Higher revenue without increasing traffic spend.

“GetCRO helped us clearly communicate our product value.
Our conversion rates improved significantly after optimizing our product pages and user experience.”

Growth Team, AltrRoot
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Decorative background pattern

Shopify CRO outcomes we focus on: stronger product pages, smoother checkout, and higher revenue from the traffic you already have.

  • Product page clarity, trust signals, and mobile-first layouts
  • Checkout flow fixes that reduce abandonment on Shopify
  • A/B testing on PDP, cart, and checkout for measurable lift
  • Average order value and bundle offers tuned for wellness products
  • Full-funnel tracking so you see where Shopify revenue leaks
Shopify CRO

Stop Losing Revenue From Your Existing Traffic

Get a clear CRO roadmap and discover how to increase conversions, AOV, and revenue — without increasing ad spend.

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