AltrRoot
Wellness and adaptogenic supplements — CRO focused on clarity, trust, and mobile.
Result: +29% conversion rate
How Supaphoto Increased Lead Conversions
Supaphoto is a WordPress-based photography service. We helped optimize their website to generate more qualified leads.
Featured case study
- Client: Supaphoto
- Industry: Media Digitization & Photography Services (WordPress)
- Use case: Lead Generation & Website CRO
The challenge
Supaphoto was reaching people who needed digitization services but faced:
- Low lead conversion rate
- Weak CTA placement
- Unclear value proposition
- Poor mobile UX
Despite strong search demand, qualified leads were underperforming.
The Solution
We implemented a structured CRO strategy:
-
Improved hero messaging and service positioning
-
Added a stronger CTA hierarchy above the fold
-
Optimized landing page structure for scanning and trust
-
Enhanced mobile layout, speed, and tap targets
-
Streamlined forms and reduced friction on key entry points
The results
Key outcomes:
-
+41% increase in lead conversions
-
+28% increase in form submissions
-
+20% decrease in bounce rate
-
+33% increase in engagement
Result: More qualified leads from the same website traffic.
More CRO & Growth Case Studies
Explore how structured CRO work lifts conversion rate, lead quality, and revenue across ecommerce and lead-gen sites.
Lead-gen CRO we focus on: clearer offers, stronger CTAs, and more qualified leads from the traffic you already have.
- Hero and service pages that communicate value in seconds
- CTA placement, contrast, and repetition that guide users to contact
- Form UX, field reduction, and trust cues that lift submission rate
- Mobile layouts that keep calls-to-action visible and tappable
- WordPress-friendly implementation and event tracking for lead quality
Website CRO
Stop Losing Revenue From Your Existing Traffic
Get a clear CRO roadmap and discover how to increase conversions, AOV, and revenue — without increasing ad spend.