AltrRoot
Wellness and adaptogenic supplements — CRO focused on clarity, trust, and mobile.
Result: +29% conversion rate
How VinylBox Increased Subscription Conversions
VinylBox is a subscription-based ecommerce brand delivering curated vinyl records. We optimized their funnel to increase sign-ups and revenue.
Featured case study
- Client: VinylBox
- Industry: Subscription Commerce (Vinyl / Ecommerce)
- Use case: Subscription Funnel CRO & Revenue Growth
The challenge
VinylBox was attracting music fans but faced:
- Users didn’t understand subscription value clearly
- Low landing page conversion
- Drop-offs before checkout
- Weak onboarding experience
Despite strong brand interest, subscription sign-ups were underperforming.
The Solution
We implemented a structured CRO strategy:
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Simplified subscription messaging across the funnel
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Added a clear “how it works” flow
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Improved landing page structure and hierarchy
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Introduced trust signals (social proof, guarantees, FAQs)
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Reduced friction from plan selection through checkout
The results
Key outcomes:
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+38% increase in subscriptions
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+25% increase in landing page conversion
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+17% increase in checkout completion
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+30% revenue per visitor
Result: More subscribers and revenue from the same traffic.
More Shopify Growth Case Studies
Explore how structured Shopify CRO work lifts conversion rate, checkout completion, and revenue per visitor across product pages and the full funnel.
Subscription CRO we focus on: clearer value props, smoother sign-up, and higher LTV from the traffic you already have.
- Subscription landing pages that explain the “why” before the “buy”
- Plan selection, pricing clarity, and objection handling (FAQs, guarantees)
- Checkout and onboarding flows that reduce drop-off before the first box
- Mobile-first UX for subscribers discovering on social
- Experimentation across acquisition, signup, and retention touchpoints
Subscription CRO
Stop Losing Revenue From Your Existing Traffic
Get a clear CRO roadmap and discover how to increase conversions, AOV, and revenue — without increasing ad spend.