AltrRoot
Wellness and adaptogenic supplements — CRO focused on clarity, trust, and mobile.
Result: +29% conversion rate
How InnoSupps Increased Revenue Without Increasing Traffic
InnoSupps, a leading Shopify supplement brand, was generating strong traffic but leaving revenue on the table. We helped them optimize their funnel to increase conversions and maximize revenue from existing visitors.
Featured case study
- Client: InnoSupps
- Industry: DTC Supplements (Shopify)
- Use case: Conversion Rate Optimization & Revenue Growth
The challenge
InnoSupps was investing heavily in paid traffic but faced:
- High product page drop-offs
- Low add-to-cart conversion rates
- Friction in checkout flow
- Poor mobile user experience
Despite strong brand demand, conversions were underperforming.
The Solution
We implemented a structured CRO strategy:
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Optimized product pages (copy, layout, trust signals)
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Improved mobile UX and performance
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Refined CTAs and offer clarity
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Simplified checkout experience
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Introduced A/B testing for key funnel steps
The results
Key outcomes:
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+32% increase in conversion rate
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+21% increase in add-to-cart rate
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+18% increase in average order value
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+27% increase in checkout completion
Result: Significant revenue growth without increasing ad spend.
More Shopify Growth Case Studies
Explore how structured Shopify CRO work lifts conversion rate, checkout completion, and revenue per visitor across product pages and the full funnel.
Shopify CRO outcomes we focus on: stronger product pages, smoother checkout, and higher revenue from the traffic you already have.
- Product page clarity, trust signals, and mobile-first layouts
- Checkout flow fixes that reduce abandonment on Shopify
- A/B testing on PDP, cart, and checkout for measurable lift
- Average order value and bundle offers tuned for supplements
- Full-funnel tracking so you see where Shopify revenue leaks
Shopify CRO
Stop Losing Revenue From Your Existing Traffic
Get a clear CRO roadmap and discover how to increase conversions, AOV, and revenue — without increasing ad spend.